CULTIVATE YOUR COFFEE CURIOSITY
At Starbucks, coffee is at the core of everything we do. There is something about that little coffee bean that draws us in and inspires us to learn more about the world of coffee.
Video Library
Bring the sights and sounds from the world of coffee to life. Hear from Starbucks experts, follow the journey of a coffee bean from seed to cup and meet the many people who bring the coffee industry to life. Explore accompanying video discussion guides to take your knowledge deeper.
STARBUCKS COFFEE ACADEMY PODCASTS
At Starbucks, tasting and sharing coffee is a daily ritual. Grab your favorite headphones and follow along as you taste with Starbucks experts. In four simple steps—smell, slurp, locate and describe—you will learn the rich and complex flavors of our coffees and the stories that inspired them.
Digital Coffee Traceability
Traceability.Starbucks.com allows anyone to trace their coffee and explore the stories of some of the people behind those coffee beans. Join Abigail Kroon as she shares her journey with Starbucks Digital Coffee Traceability and how it impacts every member of the coffee supply chain from our coffee producers to Starbucks partners in the store and in the roasting plants.
COFFEE TASTINGS
THE WORLD OF COFFEE
COFFEE TASTINGS
The Four Tasting Steps
Learn the four tasting steps—smell, slurp, locate and describe—to discover the rich and complex flavors in your cup. Follow along with your own cup of Starbucks Veranda Blend.
Brew Method Comparison
From Coffee Press and Pour-Over to Cold Brew and Iced Coffee, brew method influences the tasting characteristics of a coffee. Taste along with us by brewing Starbucks Siren’s Blend two (or more!) different ways.
Developing Green Apron Blend
Starbucks Green Apron Blend was created by partners for partners. It is a coffee that represents our commitment to one another- from farmer, to partner, to consumer. Grab a cup of coffee and join Leslie Wolford, Starbucks senior coffee developer, as she shares stories behind Green Apron Blend and the process of developing coffees.
THE WORLD OF COFFEE
Exploring Asia-Pacific
Coffee from Asia-Pacific is known for its syrupy smooth mouthfeel and herbal, earthy flavors. Grab a cup of Starbucks Komodo Dragon Blend and join Lennon Fediw as he explores the Asia-Pacific coffee growing region.
Exploring Latin America
Coffee from Latin American is known for having a crisp acidity and flavors of nuts, cocoa and soft spice. Grab a cup of Starbucks Veranda Blend and join Rebekah Frye as she explores the Latin America coffee growing region.
Digital Coffee Traceability
Traceability.Starbucks.com allows anyone to trace their coffee and explore the stories of some of the people behind those coffee beans. Join Abigail Kroon as she shares her journey with Starbucks Digital Coffee Traceability and how it impacts every member of the coffee supply chain from our coffee producers to Starbucks partners in the store and in the roasting plants.
ORIGIN MAPS
LATIN AMERICA
COLOMBIA
GUATEMALA
AFRICA
ETHIOPIA
KENYA
TANZANIA
Asia/Pacific
SUMATRA
Timor Leste
India
LATIN AMERICA
COLOMBIA
GUATEMALA
AFRICA
ETHIOPIA
KENYA
TANZANIA
Asia/Pacific
SUMATRA
Timor Leste
India
BREWING COFFEE AT HOME
Learn tips and tricks to get the most out of your brew with the Starbucks Coffee Academy brew guides.
Starbucks.com
The official website of Starbucks. Visit this site to learn more about our coffee, what’s going on in our coffeehouses, our position on social impact, Starbucks rewards, Starbucks stories and more.
Starbucks Stories
Starbucks Stories brings together three previously separate Starbucks storytelling platforms: Starbucks Channel, Starbucks News and 1912 Pike. You’ll find all your favorite stories from past years and, going forward, new stories reported and created by our team of multiplatform storytellers. You’ll see films, photos, written stories, information graphics, illustrations and maybe even some graphic-novel style stories.
Conservation International
For over 20 years, Conservation International has been on an amazing journey with Starbucks to help us ethically source our coffee around the world. You can learn more about this work and all the other project and partnerships CI has to responsibly and sustainably care for nature and global biodiversity for the well-being of humanity.

